Rolex Sponsors The 10th Anniversary Of The Shanghai Masters

[October 4, 2019, Geneva, Switzerland] From October 5th to 13th, 2019, this year’s ATP Masters 1000 men’s tennis masters (ATP Masters 1000) will usher in the penultimate event. At that time, the world’s top men’s tennis players will gather in China for a nine-day peak match at the Rolex Shanghai Masters.

   The Shanghai Rolex Masters is one of the most pleasing world-class tennis tournaments. All previous tournaments were held at the Qizhong Tennis Center. When the stadium’s ceiling opens, it looks like a blossoming white magnolia, which perfectly presents the style of Shanghai flowers.

Overview of the Shanghai Rolex Tennis Center in the Rolex Masters Shanghai 2018 © Rolex / JonBuckle

   This year is the eleventh year of the Shanghai Rolex Masters and the tenth anniversary of Rolex becoming its title sponsor.
   Rolex has been associated with tennis more than 40 years ago. In 1978, the brand became the conference timepiece for The Championships, Wimbledon, and since then it has begun a full-scale cooperation with major tennis events worldwide, including support for the four Grand Slam® events , Well-known tournaments and major tennis management agencies around the world.

Overview of the Shanghai Rolex Tennis Center in the Rolex Masters Shanghai 2018 © Rolex / JonBuckle

   In China, Rolex is inextricably bound up with tennis. Since 2005, the brand has been the timepiece for the China Open Tennis Championships. In addition, at the Shiseido WTA Finals in Shenzhen, which will be held at the end of this month, the brand will once again shoulder the heavy responsibility of being a timepiece at the conference.
   In 2011, Rolex invited Li Na, a well-known Chinese tennis girl, to join the brand’s spokesperson. She won the French Open (Roland-Garros) in the same year, becoming the first Asian player to win the title of a tennis Grand Slam singles, setting a glorious record.
   Speaking of Rolex’s participation in Chinese tennis, Li Na said: ‘It is well known that Rolex has always been one of the strong supporters of tennis, especially in China. I have been working with Rolex for 8 years, and for the past 15 years Rolex actively promotes the vigorous development of tennis in China. Thanks to the cooperation between Rolex and the Shanghai Masters, Chinese fans have been fortunate to have witnessed many incredible moments in the past ten years, and I will always be grateful for this.
   Rolex title sponsors the 10th anniversary of the Shanghai Masters
   King’s return

   Tennis legend and Rolex ambassador Roger Federer will appear at the Shanghai Rolex Masters. As one of the greatest players in the history of tennis, Roger Federer has won 20 Grand Slam singles titles, a record that has yet to be broken. In addition, he won the Shanghai Rolex Masters in 2014 and 2017 respectively.

Rolex spokesperson Roger Federer, Shanghai Rolex Masters 2018 © Rolex / Jon Buckle

   The wonderful performance of the Swiss tennis legend on the court has never been restricted by the court, and hard ground is more than easy for him. This is evidenced by his 11 excellent titles in the Australian Open and US Open two hard-ground Grand Slam tournaments.

Rolex spokesperson Roger Federer, Shanghai Rolex Masters 2018 © Rolex / Jon Buckle
   Federer’s skills have been used to the fullest on the colorful hard court at Shanghai Qizhong Tennis Center. This court helps to stimulate the full potential of players, helping them to give full play to their strength, accuracy and stability to compete for the championship. Persistence in precision and stability has been an important cornerstone of Federer’s brilliant career for more than two decades. This coincides with Rolex’s relentless pursuit of long-term excellence.

   Other Rolex endorsements in Shanghai this time include Austrian player Dominic Thiem and Greek player Stefanos Tsitsipas. Both players are expected to sprint towards the title. Dominic Tim is a young player who has performed well recently. He successfully reached the French Open finals this year. With its explosive backhand, he will strive to win the 15th singles title of his career in Shanghai. The tennis rookie Stefanos Sisippas was successfully promoted to the Australian Open semi-final earlier this year, and his wonderful performance in each game is impressive. Brand spokespersons who participated with them also include Kyle Edmund, Taylor Fritz, Karen Khachanov, and Lucas Pouille).

Juan Martin Del Potro, Shanghai Rolex Masters 2018 © Rolex / Jon Buckle

Rolex ambassador Kyle Edmond, Shanghai Rolex Masters 2018 © Rolex / Jon Buckle

Rolex ambassador Dominic Tim, Shanghai Rolex Masters 2018 © Rolex / Jon Buckle

Rolex ambassador Taylor Fritz, Shanghai Rolex Masters 2018 © Rolex / Jon Buckle