Bryce Participates In The 6th Middle East Business Air Show

Following the successful debut at the Dubai Air Show last year, Bell & Ross participated in the first edition of Dubai Watch in Dubai World Central on December 8th as the leading brand of aviation watchmaking. At the 6th Middle East Business Aviation Show, the brand’s market development in the Middle East has taken another important step.
  This is the first time that the “Middle East Business Air Show” is held in Dubai World Center, attracting participating brands from all over the world, and Swiss luxury watch brand Bellex will also participate in this international business aviation industry event.
  The surge in South Asian and North African participants has led the 2012 show to its largest number in 5 years. This year’s biennale exhibited more than 400 exhibitors and 50 airplanes, and is expected to attract more than 8,000 visitors.
  This is the only exhibition in the region dedicated to private aviation. Considering the brand’s historical origins and enthusiasm for aviation, Bell & Ross’s participation in this event can be taken for granted. For visitors, this is also a rare opportunity to admire Bell’s most unique watches up close, such as paying tribute to the Vintage BR126 Sport Heritage GMT flyback chronograph launched by civil aviation in the 1960s, and commemorating NASA scientific research The project and the BR-X1 watch, which was first introduced in 1947 to break through the sound barrier, this innovative high-tech watch is exquisitely made, and the use of special materials and hollow chronograph movements makes it extremely lightweight.
  In addition to the main exhibition, the scope of activities will also cover all the latest business jets on the market, as well as seminars to focus on the latest trends and major events in the business aviation sector.