Beijing, March 11, 2014-Following the successful cooperation with the 3rd Beijing International Film Festival (BJIFF) in 2013, Swiss watchmaker IWC Glory announced that it will continue to serve as the 4th Beijing International The official partners of the film festival are devoted to this high-profile film festival. IWC has always supported the global film industry. This time, we have cooperated with the Beijing International Film Festival for the second time. The brand will present a wonderful event of watchmaking and dialogue with the art of film. People ‘award. IWC is not only known worldwide for its fine watchmaking skills, but also renowned for its passion for film art, and many international film festivals including Dubai International Film Festival, New York Tribeca Film Festival and London Film Festival Partnership established.
In 2013, IWC and Beijing International Film Festival joined hands for the first time to become the designated watch sponsors of the 3rd Beijing International Film Festival. During the period, IWC held a special evening dinner for the grand filmmakers with the theme of ‘For the Love of Cinema’, and invited more than 200 filmmakers and celebrities and VIPs at home and abroad to visit the event, including the famous film star Wu Zhenyu , Yu Nan, Zhang Zhilin, Yuan Yongyi, Zhang Xiaoquan, etc. That night, Mr. Zhang Yimou, a well-known Chinese director with an international reputation, was awarded the ‘IWC Outstanding Filmmaker’ award, which became a highlight of the film festival.
In April of this year, the 4th Beijing International Film Festival set off a silver medal, and IWC will once again become the official partner of this film event, showing the brand’s love for the film world. At the same time, the IWC filmmaker’s night banquet with the theme of ‘For the Love of Cinema’ will be opened again, and the ‘IWC Outstanding Filmmaker’ award will be presented again to create a starlight feast belonging to filmmakers. In addition, during the current Beijing International Film Festival from April 16th to April 23rd, IWC Beijing Qiaofufang Grassland Flagship Store will host a series of exciting movie-themed activities to attract fans and watch fans. In addition to the star-studded ‘For the Love of Cinema’ filmmaker’s evening banquet, IWC will also host a grand press conference to unveil the mystery of the new global brand friend.
The ‘IWC Outstanding Filmmaker’ award is established worldwide by IWC to recognize filmmakers who have made outstanding contributions and achievements in the film industry, and is awarded at an important international film festival. This year, IWC, the official partner of the Beijing International Film Festival for the second consecutive year, has specially prepared the Portuguese watch (model: IW5001), one of the most classic masterpieces in its watch family, for the festival. At that time, the brand will present this tribute from Schaffhausen, Switzerland, to the winner of this ‘IWC Outstanding Filmmaker’ award.
Since its introduction in 2004, the Portuguese automatic watch with date display has become one of the most popular models in the Portuguese watch family of IWC. It inherits the harmony and elegance of the classic pocket watch era, and casts the right luxury Warm, highlighting the great charm of the film with the breath of the dreams of sailing adventurers in the classical period and the persistent exploration of the unknown spirit. The balanced dial design, embossed Arabic numerals, rail-shaped minute ring and slim leaf-shaped hands perfectly inherit the classic charm of the legendary first Portuguese watch born in the 1930s, and its design soul is rooted in Exploring the oceans by Portuguese navigators. The Portuguese automatic watch is equipped with the huge IWC-manufactured 51011 movement, which combines the development of automatic movements, such as the highly efficient Pellaton winding system and a power reserve of up to 7 days. Portuguese automatic watches pay tribute to the century-old heritage and innovation of movies with precision performance, classic design and precision mechanical construction.
IWC and the Star Club at the Film World
IWC has always had an inextricable relationship with the film world. The brand has always been committed to the sponsorship of the film industry, condensing classic timepieces with superb craftsmanship to make the film’s expression more perfect. In recent years, at international film festivals such as the Tribeca Film Festival in New York, the Dubai International Film Festival and the London Film Festival, IWC watches have bloomed with classic style and excellent craftsmanship, adding to the charm of the film. Not only that, IWC has also specially established the ‘IWC Outstanding Filmmaker’ award, which vigorously fosters a new force in film worldwide and recognizes the outstanding achievements of filmmakers. In China, IWC has been the designated watch sponsor and official partner of the Beijing International Film Festival since 2013, helping the development and innovation of the Chinese film industry.
In addition, IWC watches also appear in their star-studded movie screens, and the different cultural expressions of each model make the film interesting. Major film production companies have favored IWC’s classic designs. DreamWorks, Touchstone Pictures, Warner Bros., and Universal are working on film production. In the process, IWC has been listed as one of the indispensable movie elements. Not only are the thrilling business war movies ‘Wall Street’, the blockbuster movie ‘Ocean’s 13’, and the action comedy ‘Red Flame Battlefield’ (RED) many of the leading actors cannot be separated from IWC watches on their wrists. Aura, it also became a hot American drama ‘House of Cards’, ‘Grey’s Anatomy’, ‘Gossip Girl’, ‘House MD’ The protagonists of the male and female are in favor.
Among IWC’s collection of well-known ‘brand friends’ from all walks of life around the world, there are no shortage of movie stars. Well-known movie stars Kevin Spacey, Cate Blanchett, Robert De Niro, Susan Sarandon, Ivan Mack EWC McGregor, Christoph Waltz, Jean Reno, and the famous director Marc Forster are all loyal fans of IWC. In China, IWC also has good relationships with Chinese film stars including Wu Zhenyu and Yuan Yongyi, and has collaborated with many brand friends to achieve many independent film projects, dramas and photography projects.