Month: February 2011

Chopin, founded in the small village of Sonvilier in 1860, adheres to the watchmaking philosophy of independence, superior quality, creativity, heritage, respect and courage, and continues to forge ahead in the watch industry. Not only pay attention to the training of craftsmen, the cultivation and inheritance of watchmaking skills, but also with courage and courage, and determined to innovate. In 1974, Chopard first entered women’s watches and jewelry watches, and successfully launched the first HAPPY DIAMONDS watch in 1976, which provided a fresh design and products for women’s watches and became a signature feature of women’s watches. . Today I will recommend three ladies watches from Chopard.
Chopard HAPPY DIAMONDS 203957-1201

Watch series: HAPPY DIAMONDS series
Movement type: Quartz
Case material: 18K white gold with diamonds
Strap Material: Crocodile Leather
Domestic public price: ¥ 116,000
Watch details: DIAMONDS series, the case size of 25.8 mm is made of 18K white gold, and the case is set with diamonds. Five moving diamonds are built into the space between the inner ring and the outer ring, dancing around the dial. The white dial bears the Chopard logo at twelve o’clock, and the subtle hands contrast with the dial. The central lug design is also set with diamonds. The black alligator strap and pin buckle made of stainless steel ensure the safety of the watch while being simple and elegant.
Chopard HIGH JEWELLERY 278559-3003

Watch Series: HAPPY SPORT Series
Movement type: automatic machinery
Case material: Steel with diamonds
Strap Material: Crocodile Leather
Domestic public price: ¥ 136,000
Watch details: SPORT 283582-5015 watch

Watch Series: HAPPY SPORT Series
Movement type: Quartz
Case material: 18K rose gold with diamonds
Strap Material: Crocodile Leather
Domestic public price: ¥ 590,000
Watch details: Elements of DIAMONDS with five active diamonds on the mirror. White alligator strap with 18K rose gold pin buckle.
Summary: In the existing ladies’ watches, the mother-of-pearl dial and diamond setting technology are widely used, but these can not meet the relentless pursuit of watch design for all female groups. Chopard’s HAPPY DIAMONDS series watches use the concept of live diamonds for the first time and successfully apply them to the production of ladies’ watches.

Beijing, March 11, 2014-Following the successful cooperation with the 3rd Beijing International Film Festival (BJIFF) in 2013, Swiss watchmaker IWC Glory announced that it will continue to serve as the 4th Beijing International The official partners of the film festival are devoted to this high-profile film festival. IWC has always supported the global film industry. This time, we have cooperated with the Beijing International Film Festival for the second time. The brand will present a wonderful event of watchmaking and dialogue with the art of film. People ‘award. IWC is not only known worldwide for its fine watchmaking skills, but also renowned for its passion for film art, and many international film festivals including Dubai International Film Festival, New York Tribeca Film Festival and London Film Festival Partnership established.

   In 2013, IWC and Beijing International Film Festival joined hands for the first time to become the designated watch sponsors of the 3rd Beijing International Film Festival. During the period, IWC held a special evening dinner for the grand filmmakers with the theme of ‘For the Love of Cinema’, and invited more than 200 filmmakers and celebrities and VIPs at home and abroad to visit the event, including the famous film star Wu Zhenyu , Yu Nan, Zhang Zhilin, Yuan Yongyi, Zhang Xiaoquan, etc. That night, Mr. Zhang Yimou, a well-known Chinese director with an international reputation, was awarded the ‘IWC Outstanding Filmmaker’ award, which became a highlight of the film festival.

   In April of this year, the 4th Beijing International Film Festival set off a silver medal, and IWC will once again become the official partner of this film event, showing the brand’s love for the film world. At the same time, the IWC filmmaker’s night banquet with the theme of ‘For the Love of Cinema’ will be opened again, and the ‘IWC Outstanding Filmmaker’ award will be presented again to create a starlight feast belonging to filmmakers. In addition, during the current Beijing International Film Festival from April 16th to April 23rd, IWC Beijing Qiaofufang Grassland Flagship Store will host a series of exciting movie-themed activities to attract fans and watch fans. In addition to the star-studded ‘For the Love of Cinema’ filmmaker’s evening banquet, IWC will also host a grand press conference to unveil the mystery of the new global brand friend.

   The ‘IWC Outstanding Filmmaker’ award is established worldwide by IWC to recognize filmmakers who have made outstanding contributions and achievements in the film industry, and is awarded at an important international film festival. This year, IWC, the official partner of the Beijing International Film Festival for the second consecutive year, has specially prepared the Portuguese watch (model: IW5001), one of the most classic masterpieces in its watch family, for the festival. At that time, the brand will present this tribute from Schaffhausen, Switzerland, to the winner of this ‘IWC Outstanding Filmmaker’ award.

   Since its introduction in 2004, the Portuguese automatic watch with date display has become one of the most popular models in the Portuguese watch family of IWC. It inherits the harmony and elegance of the classic pocket watch era, and casts the right luxury Warm, highlighting the great charm of the film with the breath of the dreams of sailing adventurers in the classical period and the persistent exploration of the unknown spirit. The balanced dial design, embossed Arabic numerals, rail-shaped minute ring and slim leaf-shaped hands perfectly inherit the classic charm of the legendary first Portuguese watch born in the 1930s, and its design soul is rooted in Exploring the oceans by Portuguese navigators. The Portuguese automatic watch is equipped with the huge IWC-manufactured 51011 movement, which combines the development of automatic movements, such as the highly efficient Pellaton winding system and a power reserve of up to 7 days. Portuguese automatic watches pay tribute to the century-old heritage and innovation of movies with precision performance, classic design and precision mechanical construction.

Background information:
IWC and the Star Club at the Film World
   IWC has always had an inextricable relationship with the film world. The brand has always been committed to the sponsorship of the film industry, condensing classic timepieces with superb craftsmanship to make the film’s expression more perfect. In recent years, at international film festivals such as the Tribeca Film Festival in New York, the Dubai International Film Festival and the London Film Festival, IWC watches have bloomed with classic style and excellent craftsmanship, adding to the charm of the film. Not only that, IWC has also specially established the ‘IWC Outstanding Filmmaker’ award, which vigorously fosters a new force in film worldwide and recognizes the outstanding achievements of filmmakers. In China, IWC has been the designated watch sponsor and official partner of the Beijing International Film Festival since 2013, helping the development and innovation of the Chinese film industry.
   In addition, IWC watches also appear in their star-studded movie screens, and the different cultural expressions of each model make the film interesting. Major film production companies have favored IWC’s classic designs. DreamWorks, Touchstone Pictures, Warner Bros., and Universal are working on film production. In the process, IWC has been listed as one of the indispensable movie elements. Not only are the thrilling business war movies ‘Wall Street’, the blockbuster movie ‘Ocean’s 13’, and the action comedy ‘Red Flame Battlefield’ (RED) many of the leading actors cannot be separated from IWC watches on their wrists. Aura, it also became a hot American drama ‘House of Cards’, ‘Grey’s Anatomy’, ‘Gossip Girl’, ‘House MD’ The protagonists of the male and female are in favor.
   Among IWC’s collection of well-known ‘brand friends’ from all walks of life around the world, there are no shortage of movie stars. Well-known movie stars Kevin Spacey, Cate Blanchett, Robert De Niro, Susan Sarandon, Ivan Mack EWC McGregor, Christoph Waltz, Jean Reno, and the famous director Marc Forster are all loyal fans of IWC. In China, IWC also has good relationships with Chinese film stars including Wu Zhenyu and Yuan Yongyi, and has collaborated with many brand friends to achieve many independent film projects, dramas and photography projects.

Chanel uses the color that Ms. Chanel loves in 2019-the extreme deep black, and exerts unlimited creativity to launch a new Boy Friend skeleton watch, which reflects Chanel’s vision of fine watchmaking: simplicity and perfection And modern.
Chanel first released the Boy Friend watch series in 2015. Its octagonal shape is reminiscent of the classic and symbolic Première watch. It also pays tribute to the legendary N ° 5 perfume bottle cap and Fontaine Place. The brand interprets the design through its watchmaking vocabulary with simple and exquisite, sharp lines and representative shapes. Combined with polished or satin-polished corners, the design is both modern and classic.

The BOY · FRIEND black skeleton watch is made of shiny black high-tech precision ceramic material and shiny black alligator leather strap, which perfectly interprets the extreme deep black.

The new Boy ∙ Friend is equipped with the brand’s third self-made caliber 3, Caliber 3, which perfectly balances the case and the movement. All the elements of the watch revolve around the characteristics of Boy ∙ Friend, and the movement must also perfectly echo the line design of the watch. Reinterpreting masculinity in the field of fine watchmaking: it will generally be the hollow movement design of men’s watches, and it will fully reflect the architectural structure with unique overall parts such as the bottom plate, bridge and gears.

The design of the hollow movement is integrated with the face plate, which is simple and pure. It perfectly presents the movement from the technical point of view.

Deep black movement, bold comparison, and challenging aesthetic technology. The finely stacked carbon black movement like lace is mirror polished, chamfered, carbon black gear trains such as torque and power reserve, full and drilled. Balance wheel and openwork barrel. Because there is no obvious support point, the arc structure outlines the floating vision, and the side of the dial is presented in an invisible manner, and the bridge screws are not seen.
The design of the hollowed-out movement is integrated with the face plate, which is minimalist and pure. It perfectly presents the movement from a technical point of view, all details are beautiful inside and outside the body. The movement design of the building structure, the base plate and the bridge explain the unique modern aesthetics of the watch, which are already indispensable elements in the continuous planning of Chanel fine watchmaking.

Caliber 3 continues the hollow out concept of Caliber 2. The wheels are arranged in a straight line, making the hollow more transparent.

This work is designed for women who have the courage to create their own style, instead of following the current, to subvert the existing female code, to be loyal to being different from others, and to transcend gender. The masculine elements are used to show the feminine beauty. The hands rotate with the passage of time rather than the digital time scales; the octagonal design eliminates the complicated decoration, leaving only the neat lines of the watch. Pass the masculine or feminine gender barrier through playful rustic aesthetics.

Boy ∙ Friend skeleton watch

Shiny black high-tech precision ceramic material / Caliber 3 manual winding movement / hours, minutes, small seconds display / sapphire crystal mirror / diameter 37×28.6mm / limited to 55 pieces