Casio Releases New Era 300b-1av/300db-1a2v ‘semi-smart’ Watch

Although Casio has launched several smart watches, the two new EDIFICE family products appearing in this article do not support data readout, but provide you with some background data that may be used silently That’s it. Their models are ERA 300B-1AV and ERA 300DB-1A2V, but they all provide various pointers (including digital compasses).

 Both watches feature a black dial and IP-protected bezel.

 When in compass mode, the second hand of the watch will act as a pointer hand to facilitate people to read the direction of the geomagnetic field. In addition, you can even ‘store’ this data for later use.

 As for the thermometer built into the watch, it is also convenient for users to ‘plan a whole day based on the current temperature’. Other features include 100-meter water resistance, countdown timer, 4 groups of alarm clocks, and stopwatch.

 The ERA 300B-1AV is equipped with a black resin strap, highlighting the orange-red hue. The ERA 300DB-1A2V has a white stainless steel strap and a softer blue scale.

 Both watches will be available this month for $ 330 and $ 380 respectively.

Audemars Piguet, I Am Extraordinary, Control The Routine, And Stand Alone

Audemars Piguet, a Swiss haute horlogerie brand, praises the extraordinary women who are independent, confident and brave in their lives. Since the brand’s founding in 1875, Audemars Piguet has always insisted on creating masterpieces for women’s watches that are beyond the ordinary. After more than 130 years of rich accumulation, Audemars Piguet combines superb watchmaking skills with extraordinary design aesthetics to create a unique watch that showcases the lifestyle and inner world of Audemars Piguet women.

Audemars Piguet new women’s watch

Designed and developed for modern women for three years
Ingenious combination of fine watch and fine jewelry art
Powered by the new Audemars Piguet Calibre 5201
She went from being a top student in architecture to being a leader in fashion.

 Anouck Lepère, a Belgian supermodel, majored in architectural design during college. She has almost nothing to do with the fashion circle. With her unique style of wildness and elegance, she shines under the spotlight and becomes a bright star in the fashion circle. Avant-garde and independent, she acted as the heroine of Audemars Piguet’s new women’s watch advertising campaign, and released the taunting charm with the millennial women’s wrist watch, depicting the independent spirit and love of Audemars Piguet in details personality.

Audemars Piguet new women’s watch advertising campaign
Performed by supermodel Anuk Leiber

The elegance and uninhibitedness of supermodel Anuk Leiber, the gorgeous rhythm of the Audemars Piguet women’s watch “Inside-Out” complement each other.
She controls life with wisdom

 Li Jiaxin, who combines beauty and wisdom, interprets the extraordinary wisdom and charm of Audemars Piguet women. In addition to her flawless appearance, she is more intelligent: she speaks many languages ​​and is passionate about painting, art, business, and finance. More importantly, her inner philosophy of life leads her to dominate her life.

Li Jiaxin attended the 2015 Audemars Piguet millennial women’s watch launch party and dinner

Li Jiaxin wears Audemars Piguet women’s watch

Li Jiaxin wears Audemars Piguet women’s watch

Li Jiaxin wears Audemars Piguet women’s watch

 Li Jiaxin, who combines beauty and wisdom at home and abroad, perfectly illustrates the pursuit of detail in the Audemars Piguet women’s watch.

She is independent and brave enough to choose what she loves
 She is the wonderful girl Emily in ‘Angel Loves Beautiful’, and is also the unique Audrey Tatum in the movie circle. She never follows the wave, and she follows the movie works that really inspire her mind and touch her heart as a unique creative art. Today, she is more and more charming because of her independent and courageous heart.

International actress Audrey Tatum attends 2015 Audemars Piguet women’s watch launch party and dinner

 Independence and decisiveness: Audrey Tatu’s personality is also a vivid portrayal of the Audemars Piguet women’s watch.
She breaks through with confidence and enthusiasm
 Audemars Piguet’s latest brand ambassador and international actress Freida Pinto explains the independent and confident personality of modern women. She became famous for her ‘Millionaire in the Slum’, and she has broken through all kinds of doubts with a number of very different styles of films and continuous breakthrough acting skills, and has gained a place in the international film scene. Forging ahead in the performing arts career, she is also firmly and enthusiastically devoted to philanthropy, dedicated herself to the cause of feminism, and shows her unique and charming charm.

Audemars Piguet Ambassador Freida Pinto at the launch of the new Audemars Piguet watch series

 Forge ahead in career and life, Freida Pinto exudes self-confidence and charming personality charm, just like Audemars Piguet women’s watches in-depth and sophisticated.

 Audemars Piguet women’s watches not only echo the continuously changing lifestyle of women, but also faithfully express the unique personality of the wearer. Wearing the Audemars Piguet watch, they break through the traditional image of women, dare to publicize their personality, pursue breakthroughs, and have confidence and courage; but they still have the wisdom and charm of women, and grace and grace. The unique charm of Audemars Piguet women and the extraordinary Audemars Piguet watch on their wrists complement each other and together show the beauty of women of the times.

Classic Debut At Basel 2014 Zenith New Moon Phase Watch Real Shot

Zenith watches have always pursued the unknown, so many of its new products are advocating bold exploration quality. However, at this year’s Basel International Watch Fair, Zenith presented another aspect of traditional classics. In order to pay tribute to the traditional classic moon phase technology, Zenith has newly released a moon phase watch with an elegant threaded dial. Let’s follow the editor to appreciate this delicate classic watch.

 The Roman hour markers, the clockwise and counterclockwise intersecting threaded dials, and the lunar phase function hidden beneath the threads, shape the watch’s elegant, classically peaceful appearance.

 The new moon phase function pays tribute to traditional moon phase technology. The small moon phase shows the miniature of the dial-shaped large threaded dial, and the looming moon rotates back and forth, which properly interprets the dim beauty.

 The eye-catching sapphire is inlaid on the spiral crown that is very rich in touch, which adds to the elegance of the watch as a whole, completely subverting the traditional brand style of Zenith, but this is also a good change.

 In order to make it easier for watch friends to watch the movement, Xiao Bian also shows details of the panoramic screenshots for everyone. Whether it is the bearing application of gems or the work of the internal components of the movement, you can clearly see the extraordinary technology of the watch.

 The above is the 2014 Basel watch related information carefully prepared by the staff in front of the Watch House. In the future, we will continue to provide more and more intuitive exhibition reports for everyone, please pay attention to it.

2014 Basel Watch Show Special Website:

Professional Design Cartier Chinese Tank Watch

18K rose gold material / 437MC hand-finished movement / hour and minute display / polished sapphire arc crown / table diameter 37.2mm × 30.6mm / sapphire crystal mirror surface, sapphire crystal transparent case back / Waterproof 30 meters /
Known as ‘the jeweler of the king, the jeweler of the jeweler’, Cartier can be said that everyone knows her in the fashion world. Even friends who simply love watches probably know her origin. After all, it is known as The first ‘wrist’ watch, Cartier santos, is impressive in a classic and classic style. As a matter of fact, Cartier is different from other brands in the watch industry since it started with jewelry. For a long time, they have continuously produced quality watches. (Referred to as CPCP). The output of this series is very small, and the work is more refined than the ordinary Cartier. Compared with professional watchmaking factories, it is inferior to that of other famous watchmakers.
overall appearance
Why is it called a Chinese tank? The first time I saw this watch, I blurted out without thinking, and settled down to appreciate it. It was found that the square shape seemed to symbolize the more moderate and conservative personality of the Chinese; the front of the case was like a Chinese archway. The lugs are round and imitate the beams and pillars of a Chinese-style wooden building. They look quite solid and clear; if a regular square watch uses a curved mirror, it is mostly curved up and down or left and right, while the sapphire crystal of the Chinese tank The mirror surface is quite ingenious. It is arc-shaped when viewed from the crown, and arc-shaped when viewed from the lugs. The high-hardness mirror surface protruding from the surrounding case at the same time protects the polished rose gold from contact with hard objects and scratches. Sapphire crystal is not easy to process, which also means higher cost; the crown part is not only good-looking, but you can also see that it is equipped with a waterproof rubber ring near the case, which is rare. The style notices such practical details, CPCP is really notorious!
Faceplate and hands

A few days ago on the website, everyone was discussing several materials of watch face plates. Generally speaking, most of them are made of brass, and other processing is applied on it. However, as a member of the unique collection of Paris, the Chinese tank How can it be so ordinary? She uses 18K gold as a base and is coated with a layer of bright silver. The ripples radiating outward from the center, the light and shadow changes with different angles create a variety of different expressions; classical Roman numerals and deep blue The Breguet-style blue-steel hands complement each other, revealing timeless thoughts and ancient feelings in addition to elegance and restraint. Note that there is a row of small CARTIER characters on the V at 7 o’clock. These small characters need to be printed at a higher cost. The counterfeits are not easy to make. They are special anti-counterfeiting designs. In addition, Paris under the Logo Not just casually printed, this means that this model is a member of the unique collection of Paris, next time you see Cartier’s watch, you can identify her ‘noble’ degree!
Movement technology

The 437MC manual refining movement covered with Cartier’s double C logo on the machine board is changed from Piaget’s 430P movement. Friends who are very knowledgeable about the movement may ask: What is the difference from Cartier 430MC movement? If you open the yearbook and take a closer look, you will find that the 437MC is only installed in the unique collections of Paris, while the 430MC is installed in the general model; the former is more refined than the latter, and the most obvious is the addition of the balance bridge Blue Steel’s C-type Logo spinner fully reflects Cartier’s brand characteristics. It may be a deliberate design. The escapement wheel bridge does not completely cover the escapement wheel. For the owner, the biggest benefit of this treatment is that not only can you appreciate the rhythm of the balance wheel, but you can also clearly see the horse and the escapement. The fun of capturing and escaping between the wheels is undeniable!

L.U.C Engine One Tourbillon Tourbillon Watch Designed For Lovers Of Mechanics

It has a distinct personality, strong power, and intentionally breaks the principles of traditional watch design. This amazing machine is driven by a special ‘engine’-the patented LUC Calibre 1TRM movement. The mechanical engine is mounted on a silent block and has a manually wound tourbillon movement, all arranged by Chopard Watchmaking Factory. Like the most desirable sports car, the LUC Engine One Tourbillon Tourbillon is undoubtedly available in a limited edition.

   To celebrate the 150th anniversary of Chopard and praise for decades of passion for world motorsport, this Geneva-based brand introduced this new LUC Engine One Tourbillon tourbillon watch, combining the essence of two mechanical elements. From stiff lines to the finest details, everything about this extraordinary watch is a tribute to the spirit of the car and a refined watch movement like a mechanical engine.

   The LUC Engine One Tourbillon Tourbillon incorporates a patented mechanical manual winding tourbillon movement-LUC Calibre 1TRM. Like a car engine, the movement is mounted on a silent block, so it can withstand shocks-and is set in the center of the dial with a three-bar bridge. The design, development, and production of the LUC Calibre 1TRM movement are all handled by Chopard Watchmaking Factory, with a frequency of 28,800 vibrations per hour and a 60-hour power reserve. This movement is certified by the Swiss Official Observatory (COSC) and is absolutely reliable and precise. The tourbillon movement is also equipped with hours, minutes, seconds and power reserve indicators.

   In order to preserve the traditional characteristics of the car, the ‘engine’ is engraved with the classic Chopard mark; the ring part is directly fixed on the movement to promote the power reserve displayed at 12 o’clock and the tourbillon bridge at 6 o’clock. It was the first design for Chopard.

   Representing the magnificent feat of mechanical engineering, the LUC Engine One Tourbillon tourbillon watch not only represents high-end motorization, but also the watch body is given a unique exquisite style. The titanium case is water-resistant to 50 meters and has a satin-finish finish. The slightly curved handles add dynamics to the entire design. Like the airfoil of a streamlined car, these handles perfectly fit the 35.4 x 44.4 mm dial To ensure the comfort and beauty of the wearer.

   The design of the transparent dial is also inspired by the automotive world. Under the anti-glare sapphire crystal, the black hour mark of the new LUC series is engraved.
The hand-stitched black crocodile leather strap mimics the texture of a classic racing seat, showing what makes the watch special.
The limited edition of 150 LUC Engine One Tourbillon Titanium Watches is launched. While celebrating the 150th anniversary of Chopard, it vividly reflects the close relationship between Chopard’s excellent watches and the automotive world.
product details
Case:
Brushed / polished titanium case
Overall diameter 44.40 (mm)
Width 35.40 (mm)
Thickness 10.90 (mm)
Water-resistant to 50 meters
L.U.C logo engraved on the titanium crown
Engraved anti-glare wear sapphire crystal surface and case back
Case back exhibit back screw
Movement:
Manual winding tourbillon movement L.U.C 1TRM
Overall diameter 34.00 x 25.90 (mm)
Total thickness 5.60 (mm)
29 jewels
Frequency 4 (Hz) or 28,800 times per hour
Single barrel
Power reserve: about 60 hours
Official Swiss Observatory Certification (COSC)
Strap and buckle:
Arabic numerals carved in black anti-glare sapphire crystal
Dauphine fusée hour and minute hands
Trans small seconds
Function and display:
Central hours and minutes display
Small seconds at 6 o’clock
Power reserve at 12 o’clock
Strap and buckle:
Hand-stitched crocodile almond-shaped band
Titanium pin buckle
Reference number. 168526-3001 Limited edition: 150 pieces

Lin Zhiling Defeated The Fear Of Falling Horses, Reproduced The Elegant Figure For Longines Longines

Since 2005, she has been the Longines Elegant Ambassador for Longines. Asian film superstar Lin Zhiling always reflects the brand spirit of Longines ‘elegance is an attitude.’ And shadows, Lin Zhiling still displays an elegant figure and maintains a professional attitude. In order to welcome the 2014 Golden Horse Year, Lin Zhiling filmed a brand new equestrian image advertisement for Longines, making people once again gamble on her charming style.

Longines Global Spokesperson Lin Zhiling defeated the fear of falling horses and reproduced her elegant figure. Shooting a brand new equestrian image for Longines.

Longines Global Spokesperson Lin Zhiling has always been loved by her elegant temperament and courageous wit since her debut. Since serving as the elegant image ambassador of Longines in 2005, Lin Zhiling always embodies Longines perfectly whether she is interviewed or invited to any event The spirit of the brand is ‘elegance, an attitude.’ During the shooting of Longines’ new equestrian image advertisement, Lin Zhiling worked hard to overcome the fear of falling horses in the past, stepped onto the horse farm to shoot a new equestrian image advertisement for Longines, resolutely displayed the professional superstar style, and shot a wonderful show of human and horse The moment of harmonious interaction. The models endorsed in Lin Zhiling’s advertisements are specially made of stainless steel and rose gold in two-tone gold. It is also equipped with a mother-of-pearl dial inlaid with 30 diamonds, just like the splendid atmosphere of horses in the top racecourses. bright,

Lin Zhiling has been the global spokesperson for Longines since 2005

Introduction To Blancpain Villeret Series Full Calendar Moon Phase Table

The 1970s were the most painful and difficult days in the history of Swiss mechanical watchmaking. Cheap quartz watches flooded, flooding the world’s watch market, occupying the market share previously enjoyed by mechanical watches. In order to compete with the cheap quartz watches that were popular at the time, the mechanical watchmaking industry had to desperately cut costs on the original basis. The subtleties and complexities that have developed over the past century, representing the highest level of watchmaking technology, have gradually disappeared from the watch market due to the impact of reduced costs. Of course, the cost of a mechanical watch can never be as low as that of a quartz watch. Therefore, the price war is destined to end in the failure of the great mechanical watch family.
 In the early 1980s, Blancpain discovered the challenges faced by the mechanical watchmaking industry. To compete with quartz watches, reducing the production cost of mechanical watches cannot solve the problem. How to make mechanical watches attractive is the fundamental solution. Therefore, unlike the traditional watch making, which was simpler at that time, Blancpain did the opposite and made it more complicated and delicate.
Blancpain Villeret Moon Phase Moonwatch
 This Blancpain Villeret full-calendar moon phase watch summons Han Xizai’s wavy shape and Li Baiyue’s sole discretion in ‘Han Xizai Night Banquet’ with a slender voice. The sapphire crystal window on the back of the case, while appreciating its perfect mechanical structure, discovered that the deepest relationship between the stars and the time has long been hidden in the world’s smallest automatic movement displayed on this moon phase, including the month, date, and week. And those cups of light that shook for the rise and fall of the dynasty have already experienced countless moon toads in this source.
 
Cal.6763 automatic movement
100-hour power reserve
Water resistant to 30 meters
18K Rose Gold Case, White Dial
Alligator leather strap
Table diameter: 38MM

L-Evolution series eight-day long power full calendar moon phase watch
 Although the future is difficult to predict, Blancpain’s watchmakers have successfully concentrated the Calibre 66R9, a time-honed automatic movement, in a modern moon phase case, with a three-dimensional dial and impact. The powerful visual combination makes this moon phase watch out of the mundane frame. Shown together with the moon phase at 6 o’clock, following the same time track, the echo of the history of human civilization in one second and the eternity to be changed in the next second are staged.
 
Cal.6763 automatic movement
100-hour power reserve
Water resistant to 30 meters
18K Rose Gold Case, White Dial
Alligator leather strap
Table diameter: 38MM

L-Evolution series eight-day long power full calendar moon phase watch
 Although the future is difficult to predict, Blancpain’s watchmakers have successfully concentrated the Calibre 66R9, a time-honed automatic movement, in a modern moon phase case, with a three-dimensional dial and impact. The powerful visual combination makes this moon phase watch out of the mundane frame. Shown together with the moon phase at 6 o’clock, following the same time track, the echo of the history of human civilization in one second and the eternity to be changed in the next second are staged.
 
CAL.6753 automatic movement
100-hour power reserve
Water resistant to 50 meters
18K White Gold Case
Diamonds on both sides of the bezel
Black dial with mother-of-pearl center
Silk strap
Table diameter: 34MM

Champion Alfa Romeo Anniversary Watch Series

Chopard and Alfa Romeo have decided to jointly launch three classic racing watches-GT XL Chrono Alfa Romeo, Gran Turismo XL Alfa Romeo and GT XL Chrono Alfa Romeo DLC coated. All three watches are limited to 500 pieces.
In fact, 2010 was a very special year for both companies: Chopard celebrated its 150th anniversary, and Alfa Romeo celebrated its 100th anniversary. Since more than 20 years ago, Chopard has actively participated in world classic racing events, becoming a sponsor and official designated timer for the Mille Miglia competition ‘la corsa piu bella del mondo’; and Alfa Romeo is the biggest winner of the event, winning a total of 11 Games.
GT XL Chrono Alfa Romeo watch (stainless steel or black DLC coated steel) and Gran Turismo XL Alfa Romeo watch with black dial, red hands and scales, and printed with two brand logos. It is equipped with a self-winding movement certified by the Swiss Official Astronomical Observatory (COSC), which vibrates at 28,800 times per hour and provides a 46-hour power reserve. The case is 44 mm in diameter, water-resistant to 100 meters, and features an anti-glare sapphire crystal.

GT XL Chrono Alfa Romeo watch
Case
· Stainless steel
Total diameter 44.00 mm
Thickness 14.36 mm
Water-resistant to 100 meters
Movement
· Automatic mechanical movement
Number of gems 25
· Power reserve about 46 hours
・ Vibration frequency 28,800 times per hour
· Official Swiss Observatory Certification (COSC)
· Transparent sapphire crystal case back
Function and display
· Chronograph with 30-minute timer at 12 o’clock, 12-hour timer at 6 o’clock, and central seconds hand
Hours, minutes, small seconds
· Bezel engraved with speedometer scale from 240 km to 55 km per hour
· Date
· Dial minute engraving
Strap
· Black natural rubber
Limited number issue, 500 steel models, 500 black DLC coated steel models

Gran Turismo Alfa Romeo watch
Case
· Stainless steel
Total diameter 44.00 mm
Thickness 14.36 mm
Water-resistant to 100 meters
Movement
· Automatic mechanical movement
Number of gems 25
· Power reserve about 46 hours
・ Vibration frequency 28,800 times per hour
· Official Swiss Observatory Certification (COSC)
Function and display
Hours, minutes, small seconds
· Date
· Dial minute engraving
Strap
· Black natural rubber
Limited edition of 500 pieces

Alfa Romeo clock

Alfa Romeo clock
PVD black stainless steel case with red stitched black leather, black dial with scales, hours, minutes and seconds display function

Alfa Romeo travel alarm clock

Alfa Romeo travel alarm clock
Stainless steel case, black dial with scale, hour, minute, alarm function

Simple And Comfortable As Always, Sihh Jaeger-lecoultre Exhibition Hall

Of all the SIHH participating brands, Jaeger-LeCoultre is undoubtedly a big player in the technology world, and also pays great attention to classics in design. Therefore, the brand is intriguingly simple and deeply rooted in people . In the 2017 SIHH exhibition hall, Jaeger-LeCoultre also reflects the essence of the brand. Next, please follow the footsteps of the Watch House and take a look at the style of Jaeger-LeCoultre’s booth at the Geneva Watch Fair.

   Jaeger-LeCoultre still uses a window-style display format, ignoring the artistic decoration in the middle. The entire exhibition hall still has a very European style, and the entire exhibition area is decorated with wood, showing a very natural and intimate experience.

   Just like Jaeger-LeCoultre’s new products this year, the exhibition area is based on simplicity and the principle of displaying Jaeger-LeCoultre’s works as much as possible. Each window has a large space.

   At SIHH 2017, Jaeger-LeCoultre presented us with a unique visual feast, and we look forward to the reporting group in front of the Watch House bringing us more exciting content. For more details, please click on the watch live event in Geneva:

Golden Moon Tasting Patek Philippe Calatrava Series New Watch

At the Baselworld International Jewellery & Watch Fair 2013, Patek Philippe added a new member to its women’s watch, the Calatrava series Ref. 7121 moon phase watch. The watch has a classic style and elegant colors. The entire watch is composed of two main colors, gold and white, giving a noble but simple feeling. It is expensive but not overly public. The watch uses a mechanical movement and is made for women. Official model: Ref. 7121

   The new watch perfectly integrates the core tradition of the brand. It adopts a classic retro-style official case and is equipped with a complex-function mechanical movement with a moon phase display. The ultimate elegant timepiece.

   The creamy white dial is feminine and feminine, and the fine grain texture makes it more smooth and silky. The diameter of the 33 mm dial is a moderate size. The 18k gold case is polished and meticulously polished to make it suitable for various occasions such as private and social events, business dinners, cocktail parties and formal dinners.

   The feminine dial features the dazzling light of gold three-dimensional Baoji numbers, gold hands and 66 top-quality flawless Wesselton diamonds. The total weight of the diamond is about 0.54 carats. The bezel is dotted with a miniature galaxy on the wrist, which surrounds the watch, shining a little bit of starlight.

   The small moon phase window at 6 o’clock shows you the subtle changes of the moon phase, and it never ends. The moon and stars are adorned with gold powder, which perfectly echoes the gold ‘Poire Stuart’ hour and minute hands and elegant leaf-shaped second hands.

   The classic round Calatrava case is carefully crafted from Patek Philippe using gold blanks and polished by hand.

   The middle of the side of the round case is the single crown of the watch, and the Patek Philippe classic logo is engraved on the side.

   ‘Official’ round case sides, vertical lugs and screw-fastened straps look stylish and unconventional.

   The color of the strap is consistent with the overall style of the watch. The matte pearl beige square scale crocodile leather strap is hand-stitched with a 14mm 18K yellow gold pin buckle.

    The watch is equipped with Caliber 215 PS LU movement, which uses a rotating oscillating weight. After precise adjustment, the vibration frequency is maintained at 4 Hz (28,800 vph). The Patek Philippe logo is printed on the movement, ensuring the watch’s excellent travel time accuracy and long-term reliable performance.

Summary: This Patek Philippe’s latest Calatrava series Ref. 7121 moon phase watch has a classic shape that can stand the test of time. The 18k gold case and beige dial are soft in color, and the diamond-set bezel makes the watch more exquisite. The small moon phase display adds a little fun to the watch. The price of the watch is about 200,000 yuan. Now you can see the real thing in Patek Philippe’s store. The exquisiteness and detail of the watch is more than you think. If you have plans to add a classic and value-saving watch for yourself Ladies, or men who want to surprise their girlfriends, this is a good choice.
More watch details: patek / 29063 /