At the time of the 2014 Basel Watches and Jewellery Show, Chopard launched the world’s first watch made of gold that was certified for fair mining in South America. This new work witnesses Chopard’s determination to promote a sustainable and fair luxury industry through the ‘The Journey’ program launched in 2013.
For the first time, the Chopard Workshop has produced an elegant 9-day power reserve tourbillon watch, the L.U.C Tourbillon QF Fairmined, using gold materials certified by Fairmined. Following fine jewellery, Chopard fulfilled its ethical commitment in the field of fine watchmaking. The main components (back, case and bezel) of this watch are made entirely of gold that is ‘fair mining’ certified. The certified margin material is mined in a responsible manner, and the miners themselves receive fair remuneration and premiums, further indicating that gold can be reasonably mined in a sustainable manner. This watch further strengthens the long-term partnership between Chopard and the South American Responsible Mining Alliance (ARM). The NGO Responsible Mining Alliance works closely with miners and experts in the gold industry to set ‘fair mining’ standards for artisanal gold raw materials.
Since 2013, Chopard has supported the development of the Coodmilla cooperative in the Narino region of Colombia, which has enabled it to obtain the ‘fair mining’ certification, which in turn enables it to provide training, access to materials and optimize workflow. Chopard is also committed to purchasing a large portion of the minerals mined by the cooperative, and will continue to pursue this procurement commitment once it reaches the ‘fair mining’ standard. In addition to supporting Coodmilla, Chopard has set a goal to purchase a larger proportion of gold raw materials from other gold mines that have been awarded ‘fair mining’ certification in the medium term, and intends to pay attention to other cooperatives in South America to support them in obtaining ‘fair mining’ ‘Certification.
Lina Villa, Executive Director of the Responsible Mining Alliance (ARM) added, ‘LUC Tourbillon Qualité Fleurier Fairmined reflects the strong will of the watch and jewellery industry to promote responsible and fair procurement of gold materials in a fair and sustainable manner. As a pioneering brand in the field, Chopard has set an example for the watch and jewellery industry by adopting ‘fair mining’ certified gold. We are proud to participate in advancing far-reaching projects and improving the quality of life of the miner community. ‘
Exquisite and elegant tourbillon
The new L.U.C Tourbillon Qualité Fleurier Fairmined watch is equipped with an elegant 43 mm diameter case, which is made of rose gold certified by ‘Fair Mining’. The surface is alternately satin and polished. The gray dial with refined and unique details makes the time display clear. The subtle sun-pattern pattern automatically scatters out of the center of the indicator window, as if trying to capture the trajectory of light. The prince-like gold-plated hands are inspired by the style of the 1930s and contrast with the dial. The hour markers have a delicate three-dimensional patchwork, and the gold-plated Roman numerals surround the rail-type minute scale. Through the sapphire crystal case back, you can enjoy the movement of the L.U.C 02.01-L movement with tourbillon and power reserve indicator. The power reserve indicator is located at noon, indicating the remaining power reserve. This model has a power reserve of up to 216 hours, or nine days. This series of watches is water-resistant to 50 meters, limited to 25 pieces, and hand-stitched crocodile leather straps certified by the CITIES (International Convention on Endangered Species of Wild Fauna and Flora). Bright matte black surface, small brown scale lining with pin buckle. Like the case, the buckle is made of 18K rose gold, which is ‘fair mining’ certified.
Fleurier Global Quality Certification
The L.U.C Tourbillon Qualité Fleurier Fairmined watch has been tested with a clock from Qualité Fleurier. This independent certification is now celebrating its tenth anniversary and is unique due to its extensive coverage, and obtaining this certification is extremely difficult. After ten years of implementation, its effectiveness and legality have been recognized by authoritative institutions such as the Swiss official observatory, and it is performed simultaneously with its own testing procedures. This certification is therefore the most demanding certification in the watchmaking industry. Its certification process includes a series of tests designed to ensure the accuracy of watch movements, as well as reliability, durability and aesthetic modifications. After the movement test, the finished watch must be placed on a special Furiuritest simulator and subjected to a simulated human hand test. This meticulous pursuit of all aspects of the watch shows the willingness to control the overall quality. As a founding member of the Fondation Qualité Fleurier, Chopard has achieved the highest number of hours in the industry under this name.